B2B Marketing
I loved my three years working for Starry; right up until the moment 400 of my closest colleagues and I were laid off on a Zoom call. Ya hate to see it!
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Starry is an internet service provider serving multifamily communities in urban American cities.
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I designed, managed, and executed multi-channel marketing campaigns such as email drip series, newsletters, webpages, landing pages, case studies, affiliate marketing, direct mail, case studies, one-pagers, blog posts, webinars, and produced events, tradeshows, video shoots, and photo shoots. A sampling of my work is included below.
favorite project
As the pandemic set in, my team and I needed to find creative ways to generate leads for a field team that couldn’t be in the field.
Though a previously untouched demographic, I hypothesized that an apartment building’s residents might be able to unlock an apartment building’s decision-maker. By implementing a multi-channel B2C2B campaign, I generated a new lead source for Starry’s field sales team. When I left, the Resident Referral Program was the most successful B2B marketing campaign to date.
